The self-fulfilling prophesy - SCHIRN MAG
“There are many reasons why we give away our identities so easily. As far as searching is concerned, we are not used to see ourselves as clusters of missing information. And so we struggle to realise that we may easily be defined negatively, by all our wants. […] Our digital technologies are designed to make us feel relaxed about our lack of privacy.” — Luciano Floridi in his essay about “ME: The Limitless Self”.