The self-fulfilling prophesy - SCHIRN MAG

“There are many reasons why we give away our iden­ti­ties so easily. As far as searching is concerned, we are not used to see ourselves as clus­ters of missing infor­ma­tion. And so we struggle to realise that we may easily be defined nega­tively, by all our wants. […] Our digital tech­nolo­gies are designed to make us feel relaxed about our lack of privacy.”—Luciano Floridi in his essay about “ME: The Limit­less Self”.