Facebook’s new ads will track which stores you visit - Recode

Facebook wants to prove that its ads lead to actual purchases. That’s why Facebook advertisers can now add their physical store locations, and Facebook will then track users by their phone locations and report if they have visited the store. Of course, Facebook is not the first company doing that: Google folks are proud of having done the same already for quite some time. I’m glad I don’t have apps of these brands on my phone anymore.