DuckDuckGo: Is Private Browsing Really Private?

DuckDuckGo published the results of a study they conducted on the question if private browsing really is private. Interestingly, most people have no idea about what the private mode in browsers exactly does and 84% of Americans would consider trying another major web browser if it offered more features to help protect their privacy. The full PDF-paper gives interesting insights into how people actually use search engines and how they try to protect their privacy.