Uber concealed huge data breach - BBC News

This week’s revelations about Uber’s data breach in 2016 shows prominently how companies with enough money in the backyard don’t care about their users, about laws and why they rather try to solve all their issues with money in order to succeed. If you read that they preferred paying 100k USD to hackers and risk another fine of about 20k for the violation of not reporting the data breach to authorities it’s easy to see the reason why: The amount of money to get the chance that probably none of their customers or media will know about the security issue which would be negative PR for Uber is neglectable. It’s the same amount of money they pay some of their engineers a year and a cheap way to keep the company’s reputation. Even now that it came out, they already made much more money since the breach from the people who didn’t leave the service as they might have done if they had known about the exposure of their data to hackers. It’s the issue of public reputation and making money, growing the asset value of the company being more important than any customer.